How'd She Do That?

173. Emily DiDonato, Co-Founder of Covey, On Building The Ultimate Skincare Line With Her Best Friend, Her Top Lessons Learned From Years of Modeling, and How Motherhood Changed Everything


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Today's guest is Emily DiDonato, Supermodel and Co-Founder of the Covey routine.

A native New Yorker., Emily has been modeling for over ten years and has been featured on the cover of numerous magazines such as Vogue, Numero, Marie Claire, Elle and more. She has been the face and spokesmodel for Maybelline New York for ten years and has fronted campaigns for brands such as  Armani, Miu Miu, Juicy Couture, Ralph Lauren and more.

Outside of modeling, Emily has continued to grow her personal brand and audience through Instagram, YouTube and TikTok.

After meeting her Co-Founder Christina Garcia on a trip to Iceland, the ladies began working on Covey and after three years of R&D and a dozen product iterations later, they arrived at the Covey routines you know today. They are committed to figuring out a better approach to skincare routines. So, they partnered with a leading dermatologist to create easy-to-use, effective skincare routines with custom, high-quality, clean products. We can't wait for listeners to get to know Emily Didonato and Covey on today's episode!


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How'd She Do That?By Emily Landers

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