High performance culture is invaluable for charities seeking to make a bigger difference. What can we do to encourage an approach to fundraising that strengthens relationships and increases fundraising income?

The High Value and Legacies fundraising department at Alzheimer’s Society has achieved impressive growth over the last 5 years. Rob talks to Charlotte Matier, Associate Director at the department to hear about the culture, processes and priorities that have helped achieve these results. In particular, she shares the three pillars they use to guide decision-making and ways of working.

Using examples, Charlotte shares how her team strive to build firm foundations upon which successful fundraising can take place; to create exceptional experiences; and to maximise value for both supporters and the charity.

We’d love to know what you think about these ideas! Thank you for sharing the episode, so it can help as many charities as possible. Charlotte and Rob are both on LinkedIn.