Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas.

Shane and Dave cover:

• How Webflow combined its self-serve and enterprise growth teams to streamline acquisition
• Targeting broad personas and aligning messaging to meet unique needs
• Brand building in B2B marketing and leveraging creative campaigns for long-term growth

Timestamps

• (00:00) - - Intro to Shane

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