The Handmade Shop

174. Overcoming Shiny Object Syndrome in Your Etsy Shop


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Creativity is a gift, right? That’s probably why you started your Etsy shop. But what happens when your endless ideas turn into scattered products, a shop that’s all over the place, and zero visibility?

In this episode, I’m breaking down why shiny object syndrome is keeping you stuck and how it’s hurting your sales on Etsy. We’ll talk about:

✅ Why hopping from product to product isn’t the answer.

✅ How Etsy’s algorithm thrives on focus and consistency.

✅ The steps you can take to define your niche, optimize your shop, and actually get found.

I know it’s tempting to chase trends and try all the things, but let’s focus on what actually works. Your creativity deserves to shine, but it needs a little structure to turn into real, profitable sales.

And if this episode has you nodding along and thinking, “Yep, that’s me,” I want you to check out the Etsy Visibility Accelerator. This 12-week program is designed to help you break the cycle, master Etsy-first strategies, and create consistent, organic sales.

Apply now at etsyvisibility.com

You’ve got big ideas, Etsy seller! Let’s make sure buyers actually find them.

Listen now and let’s tackle shiny object syndrome together!


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The Handmade ShopBy The Heartland Creative

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