In this week’s episode, Amy discusses how to execute the sales reference effect and use existing customers to attract new ones. 

The sales reference effect is all about people attracting other people. When people see others are buying from you, it builds trust. And remember, we need trust for people to take action. 

Make sure to listen to this episode if you want to get inspired on how to implement the sales reference effect yourself. 

You can find a written recap of this video and the key takeaways on my website: https://fastforwardamy.com/175 

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