In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue of brands they work with. What's their secret? A combination of a customer-centric approach, being good with numbers, and having fun with content. Kasey's writing on email marketing has been published in the Huffington Post and Growth Hackers. Kasey and I chat about:- The role of email marketing in a comprehensive digital marketing strategy- How often jewelry brands should be sending emails - The top tips for growing an email list, including whether or not giveaways work - Tips for email automation - How SMS can complement email marketing - And more!

Links mentioned in this episode:Sparkle Award: https://sparkleaward.comGraff: https://www.graff.com/us-en/home/Graffabulous: https://robbreport.com/style/jewelry/graff-graffabulous-2022-high-jewelry-collection-1234676982/ Luck & Co Agency: https://luckandco.agencyKasey Luck: https://www.youtube.com/c/KaseyLuckTranscript: https://joyjoya.com/interview-kasey-luck-email-marketing