In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.

What You’ll Learn

- The role of product marketing, perfectly summarized

- Why pricing is too often an afterthought

- How to make pricing decisions upstream

- The importance of truth telling

Show Agenda and Timestamps

- About Ajit Ghuman & Narvar [3:40]

- The role of product marketing [5:30]

- A pricing philosophy that works [8:55]

- The relationship between price & customer satisfaction [14:15]

- Why truth trumps feeling good [22:28]

- Paying it forward: shout-outs [27:16]

- Sam’s Corner [29:40]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.