There are a lot of business models out there, but the most important thing is that the model you choose and the way you approach it aligns with YOUR values. In this episode, Lisa Princic of Scaling Deep, joined me to chat about what it means to her to grow and market a membership based on her values, common challenges with this model, and her experience with using a summit to launch a membership. For show notes and resources, head to: https://summithosthangout.com/177