In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.

What You’ll Learn 

- Why trust is integral to chiefs of staff

- Who sales development should report to (spoiler: it’s marketing)

- The importance of employer brand

- Being intentional about employee satisfaction

Show Agenda and Timestamps

About Amy Frampton & Bamboo HR [3:13]

Quick aside: What a chief of staff does [9:46]

Changes in marketing in the last 15 years [13:08]

Who should sales development report to? [15:20]

Employer branding & employee satisfaction [20:51]

Paying it forward: Shout-outs [26:48]

Sam’s Corner [29:00]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.