Why That Worked  – Presented by StoryBrand.ai

#179: Crafting a One-Liner that Aligns Your Team and Elevates Your Brand


Listen Later

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.

 

--

 

Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?

 

As part of Business Made Simple’s Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. Your one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!

 

--

 

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

 

 

...more
View all episodesView all episodes
Download on the App Store

Why That Worked  – Presented by StoryBrand.aiBy StoryBrand.ai

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

1,908 ratings


More shows like Why That Worked – Presented by StoryBrand.ai

View all
Andy Stanley Leadership Podcast by Andy Stanley

Andy Stanley Leadership Podcast

2,263 Listeners

The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,452 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,450 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,828 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,577 Listeners

Craig Groeschel Leadership Podcast by Life.Church

Craig Groeschel Leadership Podcast

10,668 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,252 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

332 Listeners

The Double Win by Michael Hyatt & Megan Hyatt-Miller

The Double Win

1,437 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

895 Listeners

At The Table with Patrick Lencioni by Patrick Lencioni

At The Table with Patrick Lencioni

1,131 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,579 Listeners

All It Takes Is A Goal by Jon Acuff

All It Takes Is A Goal

1,412 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

284 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners