The GTMnow Podcast

179: Cultural Insight on Operating a Regional Office w/ Paula Shannon


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In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership.

What You’ll Learn 

- How to open a regional office

- When to use functional heads in lines of reporting

- The importance of understanding company finances

- What has changed in sales over the last two decades

Show Agenda and Timestamps

About Paula Shannon & Lilt [3:02]

The mandate of a chief evangelist [8:10]

Adapting sales processes internationally [12:02]

2 recent changes in consumers and sales [19:14]

Advice to today’s young workers [23:47]

Paying it forward: Shout-outs [30:03]

Sam’s Corner [34:11]

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

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