Recorded from the cottage (hello, geese + dogs 🐾), Vickie shares a real-time riff from mid-launch about why your business is about money (and impact), why every offer needs its own message, and how leveraging your Human Design ends the cycle of tire-kickers and burnout. You’ll get a highlight reel from the recent masterclass (replays are available) and quick stories from Content by Design grads who stopped hiding, tightened their copy, and started calling in soul-fit clients - and how you can do this too!

In This Episode, Vickie Covers

• The launch objection: “Why is it always about the money?”—and why resourcing yourself matters
• The biggest reframe most entrepreneurs need: Offer → validate → message (not the other way around)
• 3 content traps that push ideal clients away:

(Purely educational posts that train people to DIY and hire someone else. Overstuffed posts (that are actually 5–10 posts in one) The “professional” mask that hides your humanity (and repels buyers)

• Human Design lenses you can use now: profile line voice, Mercury flavour, openness that attracts, throat definition + consistency
• Why writing well matters (copy foundations first; Human Design amplifies, it doesn’t rescue weak messaging)
• Fast wins & grad stories (Projectors, Manifestors, MGs & Generators) applying their design to copy, websites, launches, and podcasts
• A loving nudge if you’ve been “launch-to-launch adjacent” for months: free content won’t do the deep deconditioning of your voice.

Links & Resources

🔁 Masterclass Replays (lifetime access, ~$22):

Learn to leverage your Human Design in your messaging. https://vickiedickson.thrivecart.com/vip-messaging-masterclass-replay-pass/

✨ Join Content by Design NOW

Lifetime access plus access to future live rounds. Cart closes Thursday Sept 25 at midnight.

https://www.vickiedickson.com/content-by-design

Testimonials + Case Studies: Hear from real entrepreneurs with real results.

https://www.vickiedickson.com/testimonials