The Story Effect

#18: Any Dumbass Can Do It - A conversation with former 25-year CEO of WD-40, Garry Ridge, about culture, purpose and performance


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Garry Ridge cracked the code on how to grow business by putting people in the center of the strategy. He led the WD-40 company into extraordinary global success and shares some of his secrets in the book, ‘Any Dumbass Can Do It.” On this episode, he shares a little more of the story behind the story.

Additional Resources:

Connect with Garry: https://thelearningmoment.net/

Connect with Danielle: The Story Effect http://thestoryeffect.com/

Instagram http://instagram.com/storyeffectpodcast

Linkedin https://www.linkedin.com/in/daniellekrischik

Learn about Knight Agency http://knightagency.com/

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Key Takeaways:
  • Cultural roots shape our humility and approach to success.
  • Intentional leadership involves bringing your best self to every interaction.
  • Transforming toxic leadership requires awareness and intention.
  • Creating a positive culture at WD-40 was a journey of learning and growth.
  • Values should be enduring and guide decision-making.

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The Story EffectBy Danielle Krischik