A calendar year is a convenient timeframe for measuring goals, but that doesn’t mean that the end result is the only thing you should celebrate! Since you’ve already determined the actions your dealership will take to achieve your goal and how you’ll measure success throughout the year, choose milestones along the way and mark their achievement. Taking the time to acknowledge milestones demonstrates meaningful progress toward the end goal; it is easy to lose sight of the bigger picture in the din of day-to-day work obligations, so calling out these achievements for your team is key in drawing their attention back to the long-term goal. Celebrating key milestones also lets your team know you value their contributions and hard work, which helps keep them engaged with the end goal as well as the business and its success.

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