Start-up marketing stories: The Marketing Hustle

#18: How CharlieHR used content to build a human B2B brand


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with Ben Gateley, Co-Founder of Charlie HR. 

Charlie HR automate your HR tasks and build a high-performing team that drives your business forward. It’s B2B software, but it’s sold so differently. For Charlie HR their internal culture is a key part of their marketing strategy - and I’d never heard it framed like that before. I really recommend this episode for anyone who truly wants to think differently about brand building.

This episode covers... 

How to hire what the company really needs, not people you want to go for a pint with

“Strategy” isn’t a mythical beast, but simply how you plan on winning

There is no such thing as a marketing silver bullet

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Start-up marketing stories: The Marketing HustleBy Lottie Unwin


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