Learning notes from this episode:

• The design process begins with questioning whether a product needs to exist in the first place. Start with research and customer interviews before you build a prototype.
• A good design must be usable, solve a real problem, and buildable within the company's budget. This is why collaboration with developers, product managers and founders is essential for good design.
• The principles of good design are the same as the Lean Startup methodology: build, measure, learn and iterate.

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