In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.

Dave and Bruno discuss:

• Building a creator-led marketing program that encourages user-generated content and community involvement
• Aligning marketing with product-led growth for self-serve models
• Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound

Timestamps

• (00:00) - - Intro to Bruno

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Today's episode is brought to you by Knak.

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It’s the only way you can truly “own” your audience.

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See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

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