Dave sits down with Will Hoekenga, seasoned copywriter and messaging consultant for B2B SaaS brands and founder of Six Words Studio. Will shares his expertise on crafting copy for high-value web pages, like homepages and product pages, that drive conversions and speak directly to customer’s needs.

Dave and Will cover:

• The importance of clear positioning and how it can make or break the effectiveness of your web copy.
• Why collaboration between design and copywriting is critical for creating a customer-driven page structure that leads to conversions.
• How to write web copy that differentiates your brand from competitors using unique, customer-centric language, moving beyond generic industry buzzwords.

Timestamps

• (00:00) - - Intro to Will

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