Wouldn’t it be great if there was a map to keep your business on track?

Actually, there is. Key Performance Indicators (KPIs) are the road signs to your business map. They are the numbers that show you where you’re likely headed, and whether or not that’s the right path.

However, sometimes you don’t have all of the KPIs you need to give you a complete picture. So how do you fill in the holes in your map?

In this episode, Willie Mullen, VP of Sales at Smokeball, explains his process for creating new KPIs to make sure the team keeps heading in the right direction.