[29:52] So much focus is put on the content of our speeches, presentations or even written material but often forgotten is the importance of the title and how it can make or break that work. In this episode Greg speaks with Lesley Stephenson will enlighten us with what a good title is and why it’s important that you pay attention to it when you create your content. She’ll also share some tips on how to go about creating that fitting title and things to avoid along the way.