In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing.

Dave and Mychelle cover:

• How Knak built a brand and captured demand in a space without a known category
• The balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experiments
• How AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platforms

Timestamps

• (00:00) - - Intro to Mychelle

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