Welcome to Strategy Skills episode 184, an episode with the Vice President for Communications of Texas Roadhouse and Kent Taylor's close friend, Travis Doster. Get Kent's new book here: https://amzn.to/30Q9SW7

Kent Taylor was the Founder and CEO of Texas Roadhouse, one of the most successful restaurant chains in America. It was founded in 1993 and is currently operating 647 restaurants in 49 states and 10 foreign countries. In 2016 and 2018, it was recognized by Forbes as America’s Best Large Employer.

On the 18th of March 2021, Kent died at the age of 65; just a few months before his book was finally released in the market.

In this episode, Travis Doster talks about the humble beginnings of the iconic Casual Dining food chain. He talked about how Kent made out-of-the-box strategies that contributed to the company's legendary success. He also talked about how Kent handled more than 80 rejections as he pitched the idea for his business.

For business owners who are facing difficulties during these trying times, this is for you.

MADE FROM SCRATCH: The Legendary Success Story of Texas Roadhouse. Kent Taylor: https://amzn.to/30Q9SW7

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