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186: 3 ABM Campaigns That Produced 3x Results w/ Julia Stead
There’s been a lot of buzz lately about how awesome account-based marketing is, but how exactly do you get started?
From goals and tactics to impressive results, here are details on three successful ABM campaigns to cast the strategy in an actionable light.
In this episode, Julia Stead, Director of Demand Generation at Invoca, dives into three ABM campaigns and what made them so effective.
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By Sweet Fish
4.9
397397 ratings
There’s been a lot of buzz lately about how awesome account-based marketing is, but how exactly do you get started?
From goals and tactics to impressive results, here are details on three successful ABM campaigns to cast the strategy in an actionable light.
In this episode, Julia Stead, Director of Demand Generation at Invoca, dives into three ABM campaigns and what made them so effective.
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