We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy bevs & snacks from our host.

If your idea of home fragrance involves sticky reed diffusers, sweeping up incense ash, or $80 candles, Pura offers something for the tech-savvy, with one of the first smart home app-controlled scent diffusion devices. More sophisticated than a flower-shaped plug-in and less treacherous than a forgotten candle left burning, Pura's device is a nifty hockey puck-sized disc that holds two different scent pods and can be controlled with an app to customize scent selection, timing, and intensity.

We have VP of Fragrance Trevor Davis and Chief Fragrance Experience Officer Mara Dumski to explain the intricacies of how scents are deconstructed and rebuilt for different purposes like electronic diffusion.

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