The Handmade Shop

187. How to stop riding the seasonal rollercoaster on Etsy


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If your Etsy sales spike before a big holida, then completely disappear, you’re not alone. This “seasonal rollercoaster” is super common…and totally exhausting.

In this episode, you’ll learn how to blend evergreen products with seasonal strategy so you can build consistent, year-round traffic without constantly starting from scratch.

What we cover:

  • Why seasonal-only shops struggle with long-term visibility

  • How evergreen listings create stability in your shop

  • Easy ways to turn existing products into seasonal best-sellers

  • How to let your seasonal offers support your evergreen line

If you’re ready to plan your shop more intentionally and finally get off the sales rollercoaster, this one’s for you.

LINKS:

Download the free Seasonal Product Planning Calendar - https://sarahjwaggoner.com/calendar/
Follow me on Instagram for more tips - https://www.instagram.com/sarahjwaggoner

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The Handmade ShopBy The Heartland Creative

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