How do you figure out which prospects are actually potential buyers?

You could keep in touch with each lead and see how it goes, but that’s not particularly efficient.

Neither is using a crystal ball to predict the outcome. Instead, you want to use a more statistically sound type of prediction.

Predictive marketing takes large amounts of data and inputs it into a model to predict what prospects are going to do based on characteristics they share with the customers who already love your product.

In this episode, Tony Yang, VP of Demand Generation at Mintigo, explains how predictive marketing works and how it can improve lead qualification.