DTC POD: How The Best Brands Are Built

#188 - Emily Elyse Miller, OffLimits: Using Web3 to Build A Counter Culture Cereal Brand


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Emily Elyse Miller talks to Blaine & Ramon about building OffLimits and how her creative background has informed the brand. OffLimits is also one of the early adopters of Web3, and Emily dives into how they’re currently using NFTs, what excites her about Web3, challenges with Web3, and what other brands need to consider before jumping into this.

 

3:16 - 7:42 Emily’s Breakfast Club Series

8:06 - 10:46 Writing a Cookbook

12:48 - 14:25 Idea for OffLimits

15:33 - 17:35 Getting into Web3

21:06 - 21:52 Finding Your Day 1 Brand Champions

22:35 - 25:37 OffLimits Web3 Strategy

26:14 - 29:45 Tools Supporting Web3

30:17 - 33:58 Brands Considering Web3

38:53 - 41:09 OffLimit’s Cereal Toys

42:21 - 44:30 Supply Chain Issues

45:38 - 48:17 OffLimits Latest Web3 Project

 

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

 

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Emily Elyse Miller - Founder of Offlimits 

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

...more
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DTC POD: How The Best Brands Are BuiltBy Ramon Berrios, Blaine Bolus

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