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188: When Rebrands Flop ☹️
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience?
[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.
🌐 Find more info, episodes, and merch at Smellyalater.live
☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.
📱 Follow us on Instagram @smellyalater.mp3
💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)
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By Smell Ya Later
4.7
191191 ratings
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience?
[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.
🌐 Find more info, episodes, and merch at Smellyalater.live
☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.
📱 Follow us on Instagram @smellyalater.mp3
💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)
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