Sign up to save your podcasts
Or
Share 188: When Rebrands Flop ☹️
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
188: When Rebrands Flop ☹️
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience?
[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.
🌐 Find more info, episodes, and merch at Smellyalater.live
☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.
📱 Follow us on Instagram @smellyalater.mp3
💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)
View all episodes
By Smell Ya Later
4.7
201201 ratings
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience?
[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.
🌐 Find more info, episodes, and merch at Smellyalater.live
☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.
📱 Follow us on Instagram @smellyalater.mp3
💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)
More shows like Smell Ya Later
View all
Gastropod
3,648 Listeners
You're Wrong About
21,879 Listeners
Articles of Interest
3,417 Listeners
Maintenance Phase
16,562 Listeners
Nymphet Alumni
303 Listeners
ICYMI
712 Listeners
Perfume Room
584 Listeners
On The Scent
66 Listeners
Search Engine
4,443 Listeners
Nose Candy
89 Listeners
Culture Study Podcast
684 Listeners
Fragraphilia - The Podcast
54 Listeners
Les Oderants
29 Listeners
Paperback Perfumes
3 Listeners
It's Just Perfume
60 Listeners