DTC POD: How The Best Brands Are Built

#189 - Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved


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Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix.

 

1:10 - 5:52 Story behind Stix

8:08 - 8:45 Medical Advisory Board

13:19 - 16:56 Raising VC money

17:59 - 20:31 Prior startup experience

22:37 - 28:57 Understanding the customer

29:25 - 38:33 Customer service & conversations

39:35 - 43:24 Product & Regulatory Environment

45:29 - 46:13 Distribution

 

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

 

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Cynthia Plotch - Co-Founder of Stix

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

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DTC POD: How The Best Brands Are BuiltBy Ramon Berrios, Blaine Bolus

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