In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort?

📉 Tired of pouring hours into content that doesn’t perform?

🎯 Unsure how to grow an audience or reach clients online?

💡 Feeling like the algorithm is working against you?

Martina shares her unfiltered thoughts and practical strategies for artists, illustrators, and designers to build a healthy and effective relationship with social media—without burning out.

In this episode, you’ll learn:

✅ The mindset shift that changed how Martina uses social platforms

✅ Why visibility matters more than virality

✅ How to stop letting the algorithm control your creativity

✅ The key difference between owning your audience and renting it

Whether you're building your creative brand or trying to grow your freelance business, this episode is your reminder that you can use social media on your terms—and still grow.