In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?

We’re Not Marketers and Dave also cover:

• One way “frameworks” might hurt your product storytelling.
• Why you can’t just start a podcast in B2B without this obvious skill?
• What Dave said is “the most important role in B2B marketing”.
• Don’t tell sales “what to do”. They almost never listen. Do this instead.
• Why “messaging by committee” sucks.
• Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.
• How can we (product marketers) simplify B2B marketing

Timestamps

• (01:05) - Dave's Journey and Podcasting Tips

Send guest pitches and ideas to [email protected]
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Today's episode is brought to you by Knak.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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