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189:đĄJay Acunzoâs IP Development OS â Courtesy of Creator Kitchen
In episode 181: Be Irreplaceable, you heard from my creative coach, Jay Acunzo about how to prioritize resonanceover reach. Iâve been working with Jay for about six months now, and it has transformed the way I think about creating content.
One of the videos he shared with us in his new community, Creator Kitchen, is a walkthrough of his Intellectual Property (IP) Development OS: how he collects ideas, chooses which one/s to pursue, and decides which channel they belong in.
I loved it so much â and I know you will too â that I asked for special permission to share it here on the pod. Learn more at creatorkitchen.com and apply promo code FRIENDOFAFRIEND for $100 off your membership for life.
đ§Â If you're listening on Spotifyâor just want to pop over there to share your biggest insightâanswer the question prompt at the bottom of this episode's page :)
đĄÂ View the diagram of Jay Acunzoâs IP Development OS here »
đ»Â Jayâs IP Development Trello board has the following columns: Ideas, Chefâs Table (Community), Playing Favorites (Newsletter), Unthinkable (Podcast), Strongest Ideas (categorized as either Problems, Change, or Solution/s), Strongest Stories (Lead or Supporting), and Frameworks + Models (Diagrams)
More About Jay: Jay Acunzo is one of the worldâs most sought-after business storytellers and brand consultants. Heâs hosts the award-winning podcast, Unthinkable, and has authored multiple books on creativity, including Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. He helps creators learn to increase the power of their creative work, not just the volume, through his membership platform, the Creator Kitchen. Jayâs grandest aspiration-slash-delusion is to be the Anthony Bourdain of workplace storytelling.
đ 3 Key Takeaways
Stage 1 â Focusing â What is your mission? Seeing the world through a focused lens, through a mission, a message, one big idea that youâre exploring.
Stage 2 â Feeling â Interplay between frustration and curiosity: You're saying something is under-explored, something is broken. What is the status quo that you would like to change, to improve, to lead people away from? Curiosity is when you turn the frustration into something productive instead of destructive: Why is it this way? How did we get here?
Stage 3 â Thinking â Looking for ideas that feel exciting: What feels easy to tackle today? âIf you're trying to knock over a brick wall, it's a lot easier rather than brute force your way forward to just start pressing bricks and see which one of 'em budges.â
â Â Do (or Delegate) This Next:Â Map out your own IP Development process. What does the life of a new frustration, question, or insight look like? How would it move across a Kanban-style content production board?
Jay on the web, IG: @jacunzo, Twitter, LinkedIn, Medium
Podcast:Â Unthinkable
Book: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best WorkÂ
Community: The Creator Kitchen (use promo code FRIENDOFAFRIEND  for $100 off your membership for life)
People: Andrew Davis, Joshua Levy of Holloway
Tools: Trello, Notion
đ§Â Related Episodes
Unthinkable: Leaving Expertville, Going Bananas, Fine, Iâll Talk About AI; Welcome to the Jumble
2 Pages with MBS:Â Making What Matters Most: Jay Acunzo [reads] âKitchen Confidentialâ
Pivot:Â Feeling Impostery? Become a Qualified Curator Instead
Free Time:
đEnjoying the show? The best way to thank us is by leaving a rating or review
âïž Submit a voice question or comment for future episodes:Â http://itsfreetime.com/ask
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Jenny Blake
4.9
4949 ratings
In episode 181: Be Irreplaceable, you heard from my creative coach, Jay Acunzo about how to prioritize resonanceover reach. Iâve been working with Jay for about six months now, and it has transformed the way I think about creating content.
One of the videos he shared with us in his new community, Creator Kitchen, is a walkthrough of his Intellectual Property (IP) Development OS: how he collects ideas, chooses which one/s to pursue, and decides which channel they belong in.
I loved it so much â and I know you will too â that I asked for special permission to share it here on the pod. Learn more at creatorkitchen.com and apply promo code FRIENDOFAFRIEND for $100 off your membership for life.
đ§Â If you're listening on Spotifyâor just want to pop over there to share your biggest insightâanswer the question prompt at the bottom of this episode's page :)
đĄÂ View the diagram of Jay Acunzoâs IP Development OS here »
đ»Â Jayâs IP Development Trello board has the following columns: Ideas, Chefâs Table (Community), Playing Favorites (Newsletter), Unthinkable (Podcast), Strongest Ideas (categorized as either Problems, Change, or Solution/s), Strongest Stories (Lead or Supporting), and Frameworks + Models (Diagrams)
More About Jay: Jay Acunzo is one of the worldâs most sought-after business storytellers and brand consultants. Heâs hosts the award-winning podcast, Unthinkable, and has authored multiple books on creativity, including Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. He helps creators learn to increase the power of their creative work, not just the volume, through his membership platform, the Creator Kitchen. Jayâs grandest aspiration-slash-delusion is to be the Anthony Bourdain of workplace storytelling.
đ 3 Key Takeaways
Stage 1 â Focusing â What is your mission? Seeing the world through a focused lens, through a mission, a message, one big idea that youâre exploring.
Stage 2 â Feeling â Interplay between frustration and curiosity: You're saying something is under-explored, something is broken. What is the status quo that you would like to change, to improve, to lead people away from? Curiosity is when you turn the frustration into something productive instead of destructive: Why is it this way? How did we get here?
Stage 3 â Thinking â Looking for ideas that feel exciting: What feels easy to tackle today? âIf you're trying to knock over a brick wall, it's a lot easier rather than brute force your way forward to just start pressing bricks and see which one of 'em budges.â
â Â Do (or Delegate) This Next:Â Map out your own IP Development process. What does the life of a new frustration, question, or insight look like? How would it move across a Kanban-style content production board?
Jay on the web, IG: @jacunzo, Twitter, LinkedIn, Medium
Podcast:Â Unthinkable
Book: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best WorkÂ
Community: The Creator Kitchen (use promo code FRIENDOFAFRIEND  for $100 off your membership for life)
People: Andrew Davis, Joshua Levy of Holloway
Tools: Trello, Notion
đ§Â Related Episodes
Unthinkable: Leaving Expertville, Going Bananas, Fine, Iâll Talk About AI; Welcome to the Jumble
2 Pages with MBS:Â Making What Matters Most: Jay Acunzo [reads] âKitchen Confidentialâ
Pivot:Â Feeling Impostery? Become a Qualified Curator Instead
Free Time:
đEnjoying the show? The best way to thank us is by leaving a rating or review
âïž Submit a voice question or comment for future episodes:Â http://itsfreetime.com/ask
Learn more about your ad choices. Visit megaphone.fm/adchoices
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