May 16, 2023

189:💡Jay Acunzo’s IP Development OS — Courtesy of Creator Kitchen

28 minutes

In episode 181: Be Irreplaceable, you heard from my creative coach, Jay Acunzo about how to prioritize resonanceover reach. I’ve been working with Jay for about six months now, and it has transformed the way I think about creating content.

One of the videos he shared with us in his new community, Creator Kitchen, is a walkthrough of his Intellectual Property (IP) Development OS: how he collects ideas, chooses which one/s to pursue, and decides which channel they belong in.

I loved it so much — and I know you will too — that I asked for special permission to share it here on the pod. Learn more at creatorkitchen.com and apply promo code FRIENDOFAFRIEND for $100 off your membership for life.

🎧 If you're listening on Spotify—or just want to pop over there to share your biggest insight—answer the question prompt at the bottom of this episode's page :)

💡 View the diagram of Jay Acunzo’s IP Development OS here »

💻 Jay’s IP Development Trello board has the following columns: Ideas, Chef’s Table (Community), Playing Favorites (Newsletter), Unthinkable (Podcast), Strongest Ideas (categorized as either Problems, Change, or Solution/s), Strongest Stories (Lead or Supporting), and Frameworks + Models (Diagrams)

More About Jay: Jay Acunzo is one of the world’s most sought-after business storytellers and brand consultants. He’s hosts the award-winning podcast, Unthinkable, and has authored multiple books on creativity, including Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. He helps creators learn to increase the power of their creative work, not just the volume, through his membership platform, the Creator Kitchen. Jay’s grandest aspiration-slash-delusion is to be the Anthony Bourdain of workplace storytelling.

🌟 3 Key Takeaways

Stage 1 — Focusing — What is your mission? Seeing the world through a focused lens, through a mission, a message, one big idea that you’re exploring.

Stage 2 — Feeling — Interplay between frustration and curiosity: You're saying something is under-explored, something is broken. What is the status quo that you would like to change, to improve, to lead people away from? Curiosity is when you turn the frustration into something productive instead of destructive: Why is it this way? How did we get here?

Stage 3 — Thinking — Looking for ideas that feel exciting: What feels easy to tackle today? “If you're trying to knock over a brick wall, it's a lot easier rather than brute force your way forward to just start pressing bricks and see which one of 'em budges.”

✅ Do (or Delegate) This Next: Map out your own IP Development process. What does the life of a new frustration, question, or insight look like? How would it move across a Kanban-style content production board?

🔗 Resources Mentioned

Jay on the web, IG: @jacunzo, Twitter, LinkedIn, Medium

Podcast: Unthinkable

Book: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

Community: The Creator Kitchen (use promo code FRIENDOFAFRIEND for $100 off your membership for life)

People: Andrew Davis, Joshua Levy of Holloway

Tools: Trello, Notion

🎧 Related Episodes

Unthinkable: Leaving Expertville, Going Bananas, Fine, I’ll Talk About AI; Welcome to the Jumble

2 Pages with MBS: Making What Matters Most: Jay Acunzo [reads] ‘Kitchen Confidential’

Pivot: Feeling Impostery? Become a Qualified Curator Instead

Free Time:

182: The Challenges of Renovating a (Business) House While Living In It

181: Be Irreplaceable with My Creative Coach Jay Acunzo

127: Protect Your Idea Factory and Build a Creative Flywheel with Todd Henry

034: Organizing Research and Ideas

036: Shaping Big Ideas

038: Tracking Progress Toward Finishing a Book (or Big Idea)

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By Jenny Blake

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