Start-up marketing stories: The Marketing Hustle

#19: How to manage the marketing budget for £22 million Test and Trace campaign


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with Victoria Hatcher, who was Marketing Director for Test and Trace. 

The role out of Test and Trace was phenomenal. Within weeks an entire country had heard of a new government initiative. Victoria was the leader behind the role out, working through how to communicate the urgency, the media budget and managing a brand new team under crazy media pressure. 

This episode covers...

The impact of public critique on a pressurised team

What insight really means and how to use it 

How to build a team fast

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Start-up marketing stories: The Marketing HustleBy Lottie Unwin


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