Build Better Boards

19 | Succession Planning and the New CEO “Avatar”


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In this episode of Build Better Boards, hosts Dr. Keri Jacobs and Richard Fagerlin examine how boards can keep CEO-succession plans alive and relevant. They distinguish emergency “hit-by-the-beer-truck” scenarios from long-term leadership development, and explain why creating a forward-looking CEO “avatar” helps boards hire the right leader when the time comes.

  • Differentiate an emergency response plan (short-term stopgaps) from an evolving succession framework focused on strategic needs.

  • Review practical steps for keeping successor lists and processes up to date—and why boards should revisit them at least annually.

  • Build a CEO “avatar” by gathering input from stakeholders on future skills, behaviors, and experiences rather than copying the outgoing job description.

  • Watch for biases that overweight recent performance or single metrics; use a balanced-scorecard mindset when evaluating candidates.

  • Develop internal talent broadly while managing expectations, recognizing that high performers may still need outside exposure to become enterprise-level generalists.

Follow Build Better Boards on LinkedIn for updates. Find show notes and transcripts at buildbetterboards.com/podcast.

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