This week on the podcast, Erin and JH talk to Noam Segal who recently gave a talk at the UXR Strive conference in Toronto, and after hearing all the buzz we had to chat with him about it ourselves. He shared some lessons he's learned about research from his four year old daughter, including, keep your eye on the prize, find a method in the madness, tell it like it is, be a good host, and believe in magic.

About our guest

Noam Segal is a UX, business, and career coach and the Senior Research Manager at Upwork (at the time of our interview, he was Director of User Research at Wealthfront). When creating magical experiences, he strives to see the same look on users’ faces as he saw on his daughter’s face the first time she saw a real live fish.