"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe.

Phil's book Decoded: https://amzn.to/2EXoIMl

Phil's agency Decode: https://decodemarketing.com/en

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