Recently, I worked up a presentation outline of different marketing strategies and where they fit in a funnel. When I got to a summit, my mind was blown all over again when I realized just how effectively a summit serves as an entire funnel, from lead generation to launch. In this episode, we'll cover what a funnel is, what the strategies we're used to using include, and how a virtual summit is a full-funnel all by itself. For show notes, head to https://summithosthangout.com/190