This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution.

Pranav covers:

• Why attribution models like first-touch and last-touch are outdated
• How to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.
• How to present marketing's value to the CFO and CEO

Timestamps

• (00:00) - - Intro to Pranav

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