How'd She Do That?

191. Holst + Lee Founder, Natalie Holst, on Building Her Jewlery Brand and What’s On Her Horizon


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HOLST + LEE believes jewelry can be the most transformative thing you can wear. These words spoken by the iconic Iris Apfel is the core principle and inspiration for Natalie Holst’s company. Her collections are inspired by the vivid colors of art, music, nature and the symbols that make life beautiful and fun.
| HOLST + LEE | was founded by Creative Director, Natalie Holst, in New York City in 2012. Before launching | HOLST + LEE |, Natalie trained with Proenza Schouler and Marc Jacobs by day, and by night she worked in the hub of New York’s nightlife scene, where she witnessed the best in outrageous cutting-edge fashion. Craving a fusion of art, texture and fresh design in accessories that she couldn’t find anywhere else, Natalie started making her own jewelry, which captured the attention of everyone she came in contact with. It comes as no surprise that she quickly made the leap to introduce | HOLST + LEE |, which has grown exponentially since. We know listeners will enjoy this episode! It’s one you’ll want to share with a friend and don’t forget to subscribe anywhere you listen to podcasts.
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How'd She Do That?By Emily Landers

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