The Handmade Shop

193. Etsy Ads: When They Work (and When They Don’t)


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Thinking About Etsy Ads? Here’s What You Really Need to Know

Feeling tempted to click that little “Try Ads” button on your Etsy dashboard?

I get it. When sales are slow and summer traffic dips, it’s easy to think, “What if I just paid to get more views?” But Etsy Ads don’t create demand. They only amplify what’s already working.

So before you spend money hoping for more sales, let’s walk through what Etsy Ads actually do, why they might backfire if your shop isn’t ready, and how to know if it’s the right time to test them.

If you’ve been wondering whether ads are your next step or just another distraction, this episode will give you the clarity (and strategy) you need.

What you’ll learn:

  • What Etsy Ads actually do (and what they don’t)

  • How ads can hurt your visibility if used too early

  • The 5 signs your shop is ready to run ads

  • The one mindset shift that changes how you see paid traffic

  • What to work on first before spending a dollar on ads

Mentioned in the episode:

  • Book your free consult: https://calendly.com/theheartlandcreative/consult

Your Next Steps:

  • Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

  • Follow me on Threads: https://www.threads.com/@sarahjwaggoner


Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

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The Handmade ShopBy The Heartland Creative

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