The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#193: Growth | From Comms at Zoom to Marketing Leader at Neat, with Priscilla Barolo, Head of Marketing at Neat


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In this episode, Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a expert in communications and B2B marketing leadership.

Dave and Priscilla cover:

  • The path from communications to marketing leadership
  • The unique challenges of marketing a physical product in the B2B tech space
  • Building and scaling a global marketing team at a high-growth, remote-first company

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***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

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