We had a lot of surprises come up as we put together our first paid event, but the thing that surprised us the most was how the marketing, positioning, and promotion of a paid conference felt way more like a launch of a high-ticket program than a free summit. The energy and thought process behind it was entirely different! Join Elli and I this week as we break this down and walk through each piece of what surprised us the most of putting on our first paid event. For show notes, head to https://summithosthangout.com/194