If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.

Mel Bushell is Director of Development at Winchester College and a hugely experienced fundraising leader. She has found Giving Days incredibly effective.

This rich and practical conversation explores: the recipe behind what was at the time the most successful school Giving Day ever run in the UK; the lasting fundraising benefits that a well-run Giving Day creates long after the event is over; how to approach match funding and make it work hard for you; smart ways to keep your Giving Day feeling fresh and engaging; and how the process can be a wonderful opportunity to deepen relationships within your charity and across your community.

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