How'd She Do That?

196. Nicole Brewer, Founder and CEO of Classic Whimsy, Shares How She Began Her Business with a Simple Yet Profound Idea: To Celebrate Life's Special Moments in Style

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Today’s guest, Nicole Brewer, is the founder of Classic Whimsy!
Classic Whimsy (formerly called “smocked auctions”) is a leading D-to-C retailer for infants and kids clothing, specializing in smocked and everyday pieces for celebrating all of life’s special moments.
Nicole leveraged a handful of social media followers who were drawn to her smocked clothing pieces into 700k social media followers and an e-commerce site selling both private label and other brands nationwide.
We know listeners will love hearing more in today’s episode, brought to us by shophsdt.com!
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How'd She Do That?By Emily Landers
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