How'd She Do That?

199. Claudia Garrard, Designer and Founder of Lenora, on How She is Currently Building Her Lifestyle Brand, The Lessons She is Learning Along The Way, and What's Next For Her


Listen Later

Designed by Claudia Garrard and handmade by the 38 trusted seamstresses who comprise our sewing room, Lenora's offerings bear an unmistakable, unparalleled mark of quality. The story of Lenora is a special one. It all started with Dina Yang, a pioneering Vietnamese designer whose expertise and superior craftsmanship set the industry standard. Eventually, Claudia took the reins, excited to build and grow the brand to reach an even wider swath of women. Today, she continues to elevate Lenora through new offerings, expanded collections, and ever-strengthening relationships with the legions of women searching for a certain level of care and attention to detail that has become increasingly rare in the nightwear market. For first-time and longtime clients alike, the spark of recognition when they find what they’ve been longing for in Lenora is instant, and an enduring connection is born. After all, we outfit the moments when women are most essentially themselves—the times when they unwind, recharge, sleep, become mothers, nurture family, find refuge, cultivate calm, seek solace, dream dreams… Lenora is a tribute to personal well-being through quality, comfort, and a bit of permissive indulgence. Stitch by stitch, yard by precious yard, Lenora shapes the wardrobe for life’s most unguarded and intimate moments. That requires trust. And care. And a commitment to service and excellence in an industry that often prizes profit above people. We never confuse the two. From Lenora’s sewing room to our clients’ closets, our mission is to lift up and support all of the women in our orbit.
FOLLOW EMILY ON INSTAGRAM ⁠HERE⁠.
FOLLOW HSDT ON INSTAGRAM ⁠HERE⁠.
JOIN OUR NEWSLETTER (EMIL'YS EDIT) ⁠HERE⁠.
SIGN UP FOR OUR SHOP EMAILS ⁠HERE.⁠
...more
View all episodesView all episodes
Download on the App Store

How'd She Do That?By Emily Landers

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

306 ratings


More shows like How'd She Do That?

View all
The Skinny Confidential Him & Her Show by Lauryn Bosstick & Michael Bosstick / Dear Media

The Skinny Confidential Him & Her Show

14,920 Listeners

How to Decorate by Ballard Designs

How to Decorate

830 Listeners

Business of Home Podcast by Business of Home, Dennis Scully

Business of Home Podcast

427 Listeners

Second Life by Second Life

Second Life

2,847 Listeners

Bad On Paper by Becca Freeman & Olivia Muenter

Bad On Paper

4,080 Listeners

Conversations with Cam by Dear Media

Conversations with Cam

1,575 Listeners

Well with Arielle Lorre by Dear Media, Arielle Lorre

Well with Arielle Lorre

4,051 Listeners

Dear Alice | Interior Design by Alice Lane

Dear Alice | Interior Design

1,492 Listeners

The Chairish Podcast by Chairish Inc.

The Chairish Podcast

234 Listeners

Pop Apologists by PodcastOne

Pop Apologists

3,173 Listeners

Trade Tales by Business of Home, Kaitlin Petersen

Trade Tales

72 Listeners

Lipstick on the Rim by Sony Music Entertainment

Lipstick on the Rim

999 Listeners

The World's First Podcast with Erin & Sara Foster by Dear Media | Wishbone Production

The World's First Podcast with Erin & Sara Foster

2,702 Listeners

The Interior Collective by IDCO Studio

The Interior Collective

284 Listeners

Talk Shop with Ariel Okin: A Fenimore Lane Production by Ariel Okin

Talk Shop with Ariel Okin: A Fenimore Lane Production

37 Listeners