B2B Marketing with Dave Gerhardt

#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji


Listen Later

In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

  • How AI is reshaping marketing roles and enabling smaller, more efficient teams
  • Strategies for internal marketing that align and energize cross-functional teams
  • Product launches and creative campaigns for brand-driven growth

Timestamps

  • (00:00) - - Intro to Sylvia
  • (04:59) - - From 1st Marketing Hire to CMO
  • (09:44) - - Understanding Equity and Financial Outcomes
  • (12:26) - - Wealth and Career Growth
  • (15:06) - - Why It’s Important to Have a Clear Career Narrative
  • (19:58) - - Mastering Storytelling in Team Meetings
  • (24:24) - - How to Engage Your Team
  • (25:00) - - Leveraging Feedback Loops to Build a Successful Team
  • (30:31) - - AI Is Enabling Smaller, More Efficient Teams
  • (34:14) - - AI’s Impact on Marketing
  • (37:14) - - How Kandji Is Expanding Their Team
  • (40:05) - - Achieving 10x Growth Through Product-Led Strategies
  • (43:45) - - Leveraging Competitor and Apple-Specific Keywords
  • (47:09) - - Minimizing Hiring Risk: Test Roles First

  • This episode is brought to you by Webflow.


    If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

    That’s why more teams are switching to Webflow.


    Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.


    No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.


    It’s everything you need to turn your website into your most efficient, highest-performing channel.

    Check it out at webflow.com/exitfive.

    ...more
    View all episodesView all episodes
    Download on the App Store

    B2B Marketing with Dave GerhardtBy Dave Gerhardt

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    38 ratings


    More shows like B2B Marketing with Dave Gerhardt

    View all
    The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

    The Digital Marketing Podcast

    103 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,453 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,446 Listeners

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

    The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

    180 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    175 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,249 Listeners

    Noah Kagan Presents by Noah Kagan

    Noah Kagan Presents

    902 Listeners

    The CMO Podcast by vYve & Jim Stengel

    The CMO Podcast

    340 Listeners

    Creator Science by Jay Clouse

    Creator Science

    457 Listeners

    GTM Live by Passetto

    GTM Live

    199 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    144 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    284 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    351 Listeners

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    718 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    49 Listeners