The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji


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In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

  • How AI is reshaping marketing roles and enabling smaller, more efficient teams
  • Strategies for internal marketing that align and energize cross-functional teams
  • Product launches and creative campaigns for brand-driven growth

Timestamps

  • (00:00) - - Intro to Sylvia
  • (05:36) - - From 1st Marketing Hire to CMO
  • (10:21) - - Understanding Equity and Financial Outcomes
  • (13:03) - - Wealth and Career Growth
  • (15:43) - - Why It’s Important to Have a Clear Career Narrative
  • (20:35) - - Mastering Storytelling in Team Meetings
  • (25:28) - - How to Engage Your Team
  • (26:04) - - Leveraging Feedback Loops to Build a Successful Team
  • (31:35) - - AI Is Enabling Smaller, More Efficient Teams
  • (35:18) - - AI’s Impact on Marketing
  • (38:18) - - How Kandji Is Expanding Their Team
  • (41:09) - - Achieving 10x Growth Through Product-Led Strategies
  • (44:49) - - Leveraging Competitor and Apple-Specific Keywords
  • (48:13) - - Minimizing Hiring Risk: Test Roles First

  • Send guest pitches and ideas to [email protected]
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    ***

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    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

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