In this episode of Systems Saved Me®, I'm introducing you to launch strategist and copywriter Nicola Moors, who has worked with top names like Amy Porterfield, Ellen Yin, and even me :) Nicola pulls back the curtain on 2 major mistakes that tank online course launches, and surprisingly, it’s not just about copy. She shares why blaming your copywriter might be a knee-jerk reaction that overlooks the real issue—like not enough traffic or an offer that isn’t compelling enough.

Nicola also breaks down how to reverse-engineer your launch goals so they’re actually realistic, rather than being misled by flashy six-figure success stories on social media. If you’ve ever wondered why your sales page converts well but the sales still don’t roll in, this episode is a must-listen.

MORE ABOUT NICOLA MOORS:

I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. 

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TIMESTAMP:

02:15 – Nicola shares why copywriting is actually the least important factor in a successful launch (surprising for a copywriter to say!).

07:45 – A client fired her copywriter and hired Nicola—only to learn the copy wasn’t the problem at all. Here’s what was actually wrong.

13:10 – The hard truth about launch goals—are you aiming too high based on misleading success stories?

19:30 – Why your audience is savvier than ever—and how past marketing BS has made them harder to convert.

24:55 – The biggest mistake that keeps your launch from hitting its sales target—and it has nothing to do with the sales page.

30:20 – Nicola shares her own failed offer story and the one tweak that made her product start selling itself.