Paul Meijer discusses his business, DealerVendorMatch.com, and what 41 years in the automotive industry have taught him about customer service. In this chat with Corey Smith, Paul talks about why dealerships need to be open to change and how they should adapt to the needs of today's customers.

The wants and needs of automotive customers have been changing rapidly over the last few years. Covid kicked a lot of those changes into high gear. The customers that dealerships have now aren't like the customers they had a decade ago, but dealerships tend to be set in their ways. They want to keep doing business the way they've always done it because that's the way they've always been done.

That's not going to work with today's customers. Dealerships need to listen to what these customers want and adapt to their needs. It's the only way to keep a dealership going.

Paul offers a few more pieces of advice about how dealerships can adapt:

●  Try something. If it fails, try something else. But be open to trying new things as a dealership and see if the customer reacts to them positively. If they don't, you can try something new.

●  Practice continuous improvement. Take ownership of who you are and what you do so you project confidence and the customer knows they can trust you with their vehicle and their money.

Want to hear the full story about what Paul has to say about adapting to the needs of today's customers? Hit play and listen to his full episode with Corey now.