In our talk of using virtual summits to launch a scalable offer you might have noticed that I usually reference launching a "proven" offer. Today we're going to break down why that is. We'll cover why your offer should be proven before you launch with a summit, I'll share my experience with it, and I'll address anyone who thinks it's a good idea because "you're going to run a summit no matter what". For show notes, head to https://summithosthangout.com/202