In today’s episode of the Live UNREAL w/Glover U Podcast, we dive into business planning for 2022. With the beginning of the new year rapidly approaching, it’s time to think about what we want our businesses to look like and how we’re going to meet our goals. 

In the first of a two-part series, we start with the important foundational pieces of your business plan, and cover the first steps to maintain and grow your business. 

We can’t produce at a high level without a plan, which is why Jeff shares the aspects of the business plan we should be paying attention to. 

We also discussed:

The exchange category in your database and why you need to focus on growing it

How to think about setting your business growth goal

When to consider taking on a new business source  

How to commit to a tangible plan of action

 

Quotes 

Building your exchange database is going to be crucial in order to not just maintain your level of production, but to increase your level of production in 2022. -Jeff Glover  

The right time to add a new source of business is when you’ve exhausted all your efforts and resources on a source that’s already working for you. -Jeff Glover 

 

Key Points 

The real estate industry changes so much within a year - trends, disruptors, and technologies are always evolving. We cannot operate from the same plan every single year, and if we’re not making updates and tweaks, we’re going to get left behind. 

Social media is a platform to help with all of your other business sources, but it’s not a business source in and of itself unless it directly brings business to you with advertising.  

Don’t add a new source of business unless and until you have truly put all your efforts toward squeezing the juice out of the lead sources that are working for you already.